13 дней назад
Creator Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Creator Marketing Manager (Creator Partnerships/Influencer Marketing): Build and scale a creator program for a US social casino platform, covering scouting, outreach, deal negotiation, content development, and ongoing community activation with an accent on creator economics, performance tracking, and repeatable program architecture. Focus on designing a zero-to-one channel, building a reliable creator network, and optimizing acquisition, retention, and player value.
Location: Remote within the United States
Company
operates Modo Casino, a US social casino platform founded in 2022 with nearly 200 employees.
What you will do
- Design and launch the creator program, including tiers, incentives, content expectations, deal structures, onboarding, and partner progression.
- Build a scouting engine and source creators, streamers, editors, and clippers across TikTok, YouTube, Instagram, Twitch, Kick, X, and emerging platforms.
- Develop an owned creator community with coaching, feedback, early access, recurring briefs, and always-on activations.
- Negotiate and close performance-based, flat-fee, hybrid, affiliate, ambassador, and retainer agreements, including usage rights.
- Build CRM and tracking processes to forecast outreach and evaluate creator performance.
- Define and report channel KPIs, including activations, acquisition costs, registrations, content volume, code redemption, retention, and player value.
Requirements
- 5+ years of experience in influencer, creator, talent, or community marketing.
- Experience building or meaningfully scaling at least one creator, community, contributor, or ambassador program.
- An established creator network and strong prospecting, outreach, negotiation, and closing skills.
- Knowledge of creator economics, including rate benchmarks, CPM, CPA, affiliate and revenue-share models, whitelisting, and usage rights.
- Experience operating an always-on program and maintaining ongoing participant engagement.
- Strong content judgment, written communication, analytical thinking, and comfort building processes independently.
Nice to have
- Talent management experience or experience as a creator.
- Live-streaming experience, especially with Twitch and Kick.
- Experience with clipping or edit-driven content programs.
- Familiarity with influencer platforms, affiliate tooling, and attribution systems.
- Experience in a regulated or age-gated category.
Culture & Benefits
- Founding, hands-on opportunity to build the creator function from zero to one.
- Direct partnership with the Director of Growth Strategy and collaboration with Marketing, Brand, and Product.
- Scope to grow into leading the creator function as the program develops.
- Collaborative, curious, fast-moving startup environment.
- AI-assisted tools may be used for skills matching, assessments, and interview note-taking, while hiring decisions remain human-led.
Hiring process
- Recruitment may include AI-assisted skills matching, assessments, and interview note-taking.
- Final hiring decisions are made by the human recruitment and hiring team.
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