Influencer Marketing Specialist (Gaming)

Location: San Mateo, California, United States; hybrid office schedule with onsite attendance Tuesday, Wednesday, and Thursday

Salary: $151,890–$191,340 USD annually

Company

Roblox builds a 3D immersive gaming and social platform that enables developers and creators to build interactive experiences.

What you will do

• Support influencer campaigns from briefing and content review through posting coordination and performance tracking.
• Manage campaign timelines, deliverable trackers, creator briefs, talking points, and campaign recaps.
• Coordinate with creative, legal, social, events, and operations teams to keep content on-brand and on schedule.
• Support live events by managing influencer logistics, travel, accommodations, itineraries, and real-time needs.
• Manage day-to-day communication with creators and talent managers, including onboarding and contract coordination.
• Maintain influencer CRM records and compile performance data, community sentiment, and campaign reporting.

Requirements

• 3–4 years of experience in influencer marketing, creator relations, talent management, social media, or a related field.
• Strong understanding of creators, social platforms, and content trends.
• Strong organizational skills with the ability to manage multiple deadlines and campaigns.
• Clear professional communication skills and experience working cross-functionally.
• Ability to work in a fast-paced environment and take proactive ownership of details.
• For US-based roles, candidates must have appropriate US work authorization; certain visa categories may not be supported.

Nice to have

• Experience supporting live events or experiential marketing activations.
• Experience with influencer contracting, gifting programs, or affiliate and commission structures.
• Background in gaming, entertainment, consumer technology, or UGC creator communities.
• Experience with Google Suite, Tubular, CreatorIQ, influencer platforms, analytics tools, or creator CRM systems.

Culture & Benefits

• Work in a fast-paced environment supporting creators and immersive digital experiences.
• Full-time employees are eligible for equity compensation and company benefits.
• Office-based roles require onsite work Tuesday through Thursday, with optional presence on Monday and Friday.