Sr Manager, Influencer Planning (AI)

Location: San Mateo, California, United States; hybrid working policy

Base pay: $194,200–$291,400 USD per year, with potential bonus eligibility.

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, games, and entertainment experiences to more than 100 million people.

What you will do

• Develop and evolve a global influencer planning framework across games, hardware, services, sponsorships, and brand campaigns.
• Translate audience objectives, business priorities, and cultural opportunities into influencer strategies and recommendations.
• Define integrated approaches across paid and earned creator activity, creator advocacy, talent partnerships, events, sponsorships, and local activation.
• Build audience, creator, community, platform, and cultural intelligence models, identifying relevant gaming, entertainment, sports, and youth culture trends.
• Establish portfolio prioritization, investment recommendations, planning processes, briefs, calendars, playbooks, and global/local operating models.
• Define measurement frameworks and translate campaign performance into recommendations while building AI-enabled workflows and partnering with senior cross-functional stakeholders.

Requirements

• 10–12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, entertainment marketing, or social-first audience strategy.
• Bachelor’s degree in marketing, advertising, communications, business, or a related field, or equivalent experience.
• Experience developing global influencer programs for major consumer, entertainment, gaming, studio, agency, platform, or technology brands.
• Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent and influencer models, and cultural relevance.
• Strong strategic planning, analytical, executive communication, stakeholder management, and cross-functional collaboration skills.
• AI fluency or willingness to rapidly adopt AI-enabled workflows for trend scanning, creator discovery, reporting, knowledge management, and planning efficiency.

Culture & Benefits

• Hybrid work environment in San Mateo.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.