Director, Social Strategy & Organic Growth - Skin Care

Location: Cincinnati General Offices, United States; full-time onsite role

Salary: $144,000–$219,000 per year, plus potential bonus and benefits.

Company

Procter & Gamble builds and markets globally recognized consumer brands, including Skin Care products.

What you will do

• Develop the strategy for organic brand conversation, share of voice, community engagement, and relevance across Instagram, TikTok, YouTube, and emerging platforms.
• Lead social-first editorial strategy, content frameworks, brand ideas, creator content, user-generated content, and social flywheel systems.
• Build influencer, creator, ambassador, and employee advocacy programs for beauty and Skin Care communities.
• Integrate social strategies with experiential activations, retailer events, promotional moments, and broader marketing campaigns.
• Define KPIs, establish experimentation roadmaps, and optimize content, AI workflows, engagement tactics, and distribution based on performance data.
• Partner with Brand Marketing, Media, Communications, Product Development, and Sales, and present recommendations to senior leadership.

Requirements

• Bachelor’s degree or higher.
• 7–10+ years of progressive experience in social media marketing, content strategy, growth marketing, or community leadership.
• Significant experience in Beauty, Personal Care, Consumer Goods, or Skin Care, with a record of growing organic audiences, engagement, and brand talkability for major brands.
• Experience orchestrating branded assets, influencers, social media, experiential executions, and other parts of the social flywheel.
• Strong understanding of social algorithms, content distribution, emerging trends, strategic thinking, complex project management, communication, collaboration, and executive influencing.
• Immigration sponsorship is not available for this role.

Nice to have

• Experience with large-scale experiential activations and complex retailer partnerships.
• Experience using AI tools and advanced analytics platforms for strategy and performance optimization.
• Knowledge of the creator economy and modern creator business models in beauty.
• Consumer insights expertise and thought leadership in social media or beauty marketing.

Culture & Benefits

• Work with iconic global Skin Care brands and make an impact from the start.
• Access to learning and development opportunities and a structured career path.
• Collaborative, diverse, and inclusive environment focused on innovation, leadership, and integrity.
• Comprehensive compensation and benefits package supporting employee well-being.
• Management careers may involve considering relocation opportunities across assignments and locations.