Director, Social (Social Media)

Location: Fully remote

Salary: $165,000–$175,000 annually plus bonus

Company

hirify.global develops functional soda with added fiber and reduced sugar, aiming to make science-backed consumer health more accessible.

What you will do

• Own hirify.global’s social media vision and strategy across Instagram, TikTok, Meta, LinkedIn, and emerging platforms.
• Develop culturally relevant, innovative social-first ideas, campaigns, formats, and partnerships.
• Oversee content calendars, channel plans, production workflows, and real-time social opportunities.
• Collaborate with Brand, Creative, Influencer, PR, Partnerships, and Marketing teams on integrated campaigns.
• Lead and mentor the social team while managing agencies, creators, and production partners.
• Establish social KPIs, analyze performance and audience insights, and communicate recommendations to senior leadership.

Requirements

• 10+ years of experience in social media, brand marketing, communications, or a related discipline.
• 5+ years of experience leading and developing social, community, and content teams.
• Demonstrated ability to create strategic, innovative social programs that build brands and drive engagement.
• Deep understanding of social platforms, internet culture, audience behavior, trends, algorithms, formats, and policies.
• Strong analytical, creative, communication, and cross-functional collaboration skills.
• Consumer packaged goods experience is required.

Nice to have

• Experience at an advertising, creative, PR, or social agency.
• Experience managing external agencies, creators, production partners, or other external social resources.

Culture & Benefits

• Fully remote work with intentional connection across a nationwide team and time zones.
• Collaborative environment with cross-functional projects and in-person offsites.
• Trust, transparency, thoughtful debate, and feedback-focused development.
• Mission-driven work focused on human health and better-for-you beverages.
• Reasonable accommodations are available during the application and employment process.

Hiring process

• Applicants should submit only the materials specifically requested during the application process.