Creator & Community Program Lead — Grok Imagine

Location: Palo Alto, California, United States. Applicants must meet U.S. ITAR eligibility requirements or be eligible to obtain the required U.S. government authorizations.

Salary: $140,000–$196,000 USD per year

Company

xAI creates AI systems designed to understand the universe and support humanity’s pursuit of knowledge.

What you will do

• Own the creator and community communications strategy for Grok Imagine and execute outreach that drives creator adoption and brand affinity.
• Build and publish product-showcase content across owned channels.
• Design and run awareness-focused and credibility-focused influencer programs.
• Develop relationships with production houses, studios, and in-house creative teams, bringing Grok Imagine into editorial and post-production workflows.
• Manage external production, including bidding, contracts, workflows, vendors, and quality control.
• Track competing AI media products and measure which communications activities drive adoption and justify investment.

Requirements

• Experience leading communications, creator partnerships, or community programs for a consumer or creator-facing product.
• Hands-on ability to write briefs, run outreach, manage content calendars and vendors, and establish curation and rights-clearance workflows.
• Experience working with creators, influencers, or professional media practitioners.
• Excellent written and verbal communication, strong editorial judgment, and a clear quality standard for branded work.
• Ability to operate in a small, high-velocity team with product, research, design, and engineering.
• Must satisfy U.S. ITAR eligibility requirements or be eligible to obtain the required authorizations.

Nice to have

• Background in AI-driven media, generative tools, or adjacent creative software.
• Experience with influencer programs, professional partnerships, production, post-production, or studio workflows.
• Experience managing agencies or production vendors end to end.
• Analytics-informed content practice and demonstrated taste in visual and motion media.
• Experience moving a product’s public perception from novelty to a working tool.

Culture & Benefits

• Small, highly motivated team focused on engineering excellence and curiosity.
• Flat organizational structure with hands-on contribution expected from all employees.
• Medical, vision, and dental coverage.
• 401(k) retirement plan, short- and long-term disability insurance, life insurance, discounts, and other perks.
• Equity as part of the total rewards package.