Marketing Manager (Wales)

Location: Hybrid role based at hirify.global in Wales office in Cardiff, with at least two days per week on campus and three days working remotely.

Salary: £38,784–£46,049 per year.

Company

hirify.global is a UK university focused on flexible part-time higher education, widening access to learning, and research excellence.

What you will do

• Support the development and delivery of student recruitment, acquisition, and brand awareness marketing plans across Wales.
• Coordinate multi-channel campaigns across digital and offline channels with internal teams, external agencies, and partners.
• Monitor campaign performance, implement tracking and evaluation processes, and provide recommendations to improve return on investment.
• Use market intelligence, audience insight, and performance data to identify growth opportunities and support marketing decisions.
• Ensure campaigns and materials follow brand guidelines and meet agreed briefs, budgets, objectives, and deadlines.
• Provide day-to-day line management support for the Marketing Assistant and represent the marketing team at meetings, events, and stakeholder engagements.

Requirements

• Degree, relevant professional qualification, or equivalent experience in marketing, advertising, business, or a related discipline.
• Experience delivering multi-channel marketing campaigns, including digital and offline activity.
• Understanding of acquisition and brand marketing across digital, social media, PPC, SEO, press, radio, outdoor advertising, and events.
• Experience with day-to-day line management, workload prioritization, and supporting employee wellbeing and development.
• Strong communication, presentation, relationship management, organizational, analytical, and budget management skills.
• Ability to manage multiple projects, meet tight deadlines, work independently, solve problems, and collaborate with stakeholders and external agencies.

Nice to have

• Relevant marketing qualification.
• Ability to understand written or spoken Welsh.

Culture & Benefits

• Collaborative work with colleagues across the University, external agencies, and partners.
• Hybrid working with home-based and office-based work.
• Flexible working arrangements, including job share, part-time work, and compressed hours.
• Benefits and policies designed to support work-life balance.
• Applications may be submitted in Welsh, with interpreter support available for interviews or assessments.

Hiring process

• Submit a CV and a supporting statement of no more than 1,000 words.
• Shortlisted candidates are expected to interview on 29 or 30 October.