2 дня назад
Enterprise Marketing Director (Crypto)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Enterprise Marketing Director (Crypto) (B2B marketing, fintech, digital assets): Building MoonPay’s enterprise marketing strategy, positioning, campaigns, and go-to-market programs for payments, stablecoins, crypto, and digital-asset infrastructure with an accent on complex enterprise audiences, regulated markets, and multi-product narratives. Focus on developing integrated campaigns, sales enablement, thought leadership, product launches, and pipeline measurement across banks, fintechs, payment providers, and other strategic customers.
Location: United States or United Kingdom — hybrid. A hybrid working schedule is available, with remote work or access to the nearest Moonbase also mentioned.
Company
builds infrastructure for moving value through crypto, stablecoins, tokenized assets, payments, trading, and spending products.
What you will do
- Build the enterprise marketing strategy, go-to-market plan, campaign roadmap, editorial calendar, and operating model.
- Define ’s enterprise narrative and differentiated positioning across products, capabilities, industries, use cases, and customer segments.
- Lead product launches, strategic partnerships, integrated campaigns, social content, thought leadership, events, and account-based marketing.
- Create content and sales enablement materials including messaging, playbooks, presentations, case studies, executive content, and objection-handling frameworks.
- Partner with Product, Sales, Creative, Communications, Legal, Compliance, and Risk to execute coordinated marketing programs.
- Measure enterprise pipeline, product adoption, revenue, account expansion, partner growth, attribution, and marketing ROI.
Requirements
- 7+ years of B2B marketing experience, ideally in payments, fintech, financial infrastructure, enterprise technology, or another complex regulated category.
- Experience building or scaling a marketing function, business line, or product category from an early stage.
- Hands-on ability across product marketing, content marketing, social media marketing, demand generation, positioning, messaging, and go-to-market strategy.
- Experience marketing technical, API-based, platform, infrastructure, or multi-product offerings and supporting complex enterprise sales cycles.
- Exceptional writing and editing skills across social, web, campaign, thought leadership, customer, executive, and sales content.
- Strong understanding of enterprise payments, fintech, digital assets, and financial infrastructure.
Nice to have
- Experience marketing stablecoins, on/off-ramps, treasury infrastructure, tokenization, crypto trading infrastructure, or embedded financial products.
Culture & Benefits
- Hybrid working schedule with fully remote work or access to the nearest Moonbase.
- Competitive salary package, equity ownership, and performance-based equity rewards.
- Flexible time off, birthday leave, enhanced parental leave, private healthcare, pension contributions, and commuter benefits.
- Unlimited access to enterprise AI tools, a home office setup allowance, remote working allowance, training budget, and monthly product budget.
- Regular remote company offsites, wellness membership, lunch credit, and development opportunities through the High Potential Program.
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