Country Manager - Germany (E-commerce)

Location: Germany market scope; candidate location is not specified. Conditions list Los Angeles and Guangzhou.

Company

hirify.global is an internet, electronics, and games company operating a global e-commerce brand.

What you will do

• Develop and execute the Germany business strategy, commercial plan, budget, forecasts, and performance reporting.
• Drive customer acquisition and retention through paid media, social media, influencer partnerships, affiliate marketing, and CRM.
• Build German brand awareness through localised content, campaigns, creator relationships, and community engagement.
• Use customer research, market trends, and competitor insights to guide assortment, pricing, promotions, and seasonal planning.
• Oversee localisation of website, app, product, campaign, and customer communication content.
• Coordinate with global teams, operations, customer service, legal specialists, agencies, partners, and local team members.

Requirements

• Significant experience in e-commerce, fashion, consumer brands, or retail, with responsibility for growth in Germany.
• Proven ability to deliver measurable commercial results and manage budgets or a country P&L.
• Strong understanding of German consumers, online shopping expectations, fashion trends, local media, and creator ecosystems.
• Experience with brand localisation, digital customer acquisition, customer retention, and cross-functional international collaboration.
• Entrepreneurial, analytical, commercial, and hands-on approach to solving problems and executing plans.
• Fluent German and fluent English, written and spoken, are required.

Nice to have

• Experience scaling a direct-to-consumer fashion or lifestyle brand in Germany.
• Experience localising an international brand for German consumers.
• Experience building German influencer, affiliate, and community programmes.
• Broader DACH market experience.

Culture & Benefits

• Collaboration with global teams and stakeholders.
• Opportunity to build the German market and develop local agencies, partners, and teams.
• Full-time role with responsibility for market strategy and commercial performance.