4 дня назад
Marketing Manager Spain & Italy (Fashion E-commerce)
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Описание вакансии
Текст:
TL;DR
Marketing Manager Spain & Italy (Fashion E-commerce): Developing Zalando’s brand and local marketing activities for the Spanish market with an accent on strategic media planning, campaign localization, and customer KPI management. Focus on coordinating creative and influencer agencies, identifying local growth opportunities, and maintaining consistent brand communication across marketing touchpoints.
Location: Berlin, Germany; the role focuses on marketing the Spanish market and covers parental leave on a limited contract until 31.07.2027.
Company
is a pan-European fashion and lifestyle e-commerce ecosystem serving customers through local sites and apps.
What you will do
- Implement the local touchpoint and media strategy for the Spanish market in line with country and overall marketing strategies.
- Manage the Spanish marketing budget, including spend planning and reporting.
- Coordinate creative and influencer marketing agencies and collaborate with media, brand, communications, retail, and PR teams.
- Localize and execute global campaigns across relevant customer touchpoints.
- Manage marketing channels against consistent customer KPIs and use local insights to identify growth opportunities.
- Protect consistent brand communication and tone of voice across touchpoints.
Requirements
- Degree in Business Administration or Marketing.
- At least 3 years of professional marketing experience, preferably in B2C and consumer goods.
- Strong understanding of online and offline marketing channels, with a focus on strategic media planning.
- Profound knowledge of the Spanish market and strong analytical, reporting, Excel, and PowerPoint skills.
- Excellent stakeholder management, communication, organization, and creative problem-solving skills.
- Native Spanish and fluent English required.
Nice to have
- Experience in the fashion or beauty industry.
Culture & Benefits
- 27 days of annual holiday for full-time employees, increasing to up to 30 days.
- Two paid volunteering days per year and an employee shares program.
- Discounts on fashion and beauty products, Lounge by , and external partner offers.
- Relocation assistance is available subject to prior agreement.
- Family services, health and wellbeing options, mental health support, coaching, and a training platform.
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