7 дней назад
Performance Creative Strategist (Cloud Infrastructure)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Performance Creative Strategist (Cloud Infrastructure): Developing and executing performance creative strategies for paid social, search, and video channels with an accent on audience insights, conversion-focused messaging, and creative testing. Focus on building A/B and multivariate testing frameworks, analyzing CTR, CVR, CPA, and ROAS, and translating complex cloud infrastructure propositions into scalable ad concepts.
Location: Remote in Germany; hybrid or fully onsite work is also available near offices in Berlin, Cologne, Hamburg, and Munich. Workation is available across the EU and in the summer office in Mallorca.
Company
is a profitable, fast-growing European cloud infrastructure provider backed by KKR and Oakley Capital.
What you will do
- Own creative strategy across Meta, Google Ads, TikTok, LinkedIn, and YouTube.
- Translate audience insights, funnel data, product messaging, and campaign goals into performance-driven creative briefs.
- Collaborate with designers, copywriters, video producers, and UX/UI colleagues to create platform-ready assets.
- Build A/B and multivariate testing frameworks and develop channel-specific creative playbooks.
- Analyze CTR, CVR, CPA, ROAS, ad strength, and creative excellence scores to guide iteration, scaling, and concept removal.
- Turn complex B2B cloud infrastructure value propositions into effective ad concepts while monitoring platform updates, algorithms, and creative trends.
Requirements
- Senior experience at the intersection of creative and performance marketing, with ownership of creative KPIs.
- Experience bridging performance marketing with creative or product teams and writing precise, performance-oriented briefs.
- Hands-on experience producing or directing paid social and video assets for Meta, TikTok, LinkedIn, YouTube, Reels, and TikTok formats.
- Strong visual and copywriting skills, including headlines, hooks, CTAs, and conversion-focused messaging across funnel stages.
- Deep knowledge of creative testing, creative fatigue analysis, iteration cycles, and audience or persona-based decision-making.
- Fluent English and comfort working in an international team; experience managing Google Ads and Meta Ads end to end.
Nice to have
- Experience in B2B tech, SaaS, cloud, or hosting.
- A portfolio or reel demonstrating previous creative work.
- German or additional European language skills.
- Familiarity with affiliate partner creative requirements and specifications.
Culture & Benefits
- Remote or hybrid work with flexible hours and technical equipment for home working.
- 30 days of vacation, additional days off on Christmas Eve and New Year’s Eve, and a Volunteer Day.
- EU workation options, including the summer office in Mallorca.
- Professional and personal development opportunities, fitness and wellness access, and corporate discounts.
- Trust-based communication, open feedback, creative ownership, and an international environment.
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