Go-To-Market (GTM) Engineer – USA/CA

Location: Based in the Amsterdam office, with overlap into US time zones and occasional travel to the US.

Company

hirify.global is a global technology ecosystem for procurement and supply chain, connecting leaders, startups, technology companies, enterprises, and investors through hirify.global Amsterdam and hirify.global New York.

What you will do

• Own the US and Canada growth strategy across audience growth, ticket sales, and sponsorship pipeline.
• Manage paid acquisition across LinkedIn, Google, Meta, and retargeting channels.
• Own budgets and performance against CAC, ROAS, revenue, and qualified pipeline.
• Measure the full marketing funnel from first touch through Closed Won and build reporting dashboards.
• Build lifecycle journeys and repeatable marketing automation processes in HubSpot, n8n, and similar tools.
• Develop and run an experimentation roadmap across campaigns, landing pages, and conversion journeys.

Requirements

• Four or more years of experience in growth, demand generation, or performance marketing.
• Hands-on experience managing and scaling paid acquisition campaigns.
• Strong HubSpot skills, including segmentation, automation, lifecycle management, attribution, and reporting.
• Commercial mindset focused on pipeline and revenue rather than impressions and clicks.
• Comfort with ownership, ambiguity, speed, and building repeatable growth playbooks.
• Ability to work from the Amsterdam office with overlap into US time zones.

Nice to have

• Experience acquiring B2B audiences in the US.
• Experience in event marketing, community-led growth, ABM, or procurement and supply chain technology.
• Experience scaling a European brand in the US.

Culture & Benefits

• Work with global companies and fast-growing startups in procurement technology.
• Collaborate across Amsterdam and US-focused event initiatives.
• Occasional travel to the US is part of the role.