Customer Marketing Manager (AI)

Location: San Francisco, United States; on-site

Company

hirify.global is building an AI-native core accounting and ERP platform for modern mid-market finance teams.

What you will do

• Build and manage a case-study and customer proof-point program, including candidate sourcing, interviews, story production, and a searchable proof library.
• Own the customer reference program by recruiting, tiering, and managing advocates and coordinating reference requests for Sales.
• Develop advocacy and community initiatives, including advisory boards, speaking opportunities, peer events, awards, and customer recognition.
• Lead review-site strategy for G2, Capterra, and similar platforms, including review campaigns, profile management, badges, and report placement.
• Produce customer videos and testimonials with the Content and Storytelling team, including event-based interviews and short social content.
• Provide customer proof for product marketing, growth, brand, field campaigns, and corporate events while measuring program impact.

Requirements

• 4–7+ years of experience in B2B customer marketing, advocacy, or content marketing.
• Direct ownership of a customer reference or case-study program.
• Excellent interviewing and writing skills, including the ability to quantify customer outcomes.
• Experience running review-site programs on G2 or Capterra and understanding buyer behavior on these platforms.
• Experience with advocacy and reference platforms such as UserEvidence, Influitive, ReferenceEdge, or similar, plus G2 Buyer Intent.
• Experience building a customer marketing program from zero at a scaling company, coordinating events, and supporting on-site customer capture.

Culture & Benefits

• Customer-focused, service-oriented partnership with Sales and Customer Success.
• Cross-functional collaboration with Product Marketing, Growth, Brand, Field, Content, and Storytelling.
• Responsibility for protecting customer relationships while delivering measurable marketing results.