Senior Off-Site AEO Strategy Manager (AI)

Location: United States, remote

Company

hirify.global is an education technology company that helps regional universities launch and grow online programs for modern learners across high-demand fields.

What you will do

• Build and manage vendor relationships for outreach, link development, and content placement, including scopes, deliverables, budgets, and accounts.
• Research publications, ranking sites, directories, and aggregators cited by AI engines for higher-education queries.
• Conduct digital PR outreach to editors, journalists, and webmasters to generate earned mentions, citations, links, and coverage.
• Own off-site citation strategy for university partners and adjust investment based on citation performance, partner priorities, and business goals.
• Monitor AI engine responses through visibility tools and prompt testing, producing actionable reports for executive audiences.
• Collaborate with SEO/AEO, Content, Brand Strategy, and Integrated Marketing teams.

Requirements

• 5+ years of experience in SEO or digital PR.
• Understanding of how AI and LLM-based search engines surface and cite content.
• Experience managing vendor relationships, reviewing SOWs, scoping deliverables, and holding agencies accountable for outcomes.
• Track record of building publication relationships and generating consistent earned coverage, links, or mentions.
• Strong communication and cross-functional collaboration skills with PR, editorial, and content teams.
• Must be based in the United States for this remote role.

Nice to have

• Traditional SEO experience, including structured data and content structure.
• Familiarity with AI visibility tools such as Profound, Ahrefs Brand Radar, or DataForSEO AI Optimization.
• Experience in higher education, digital agencies, or complex multi-brand ecosystems.
• Experience with prompt engineering or systematic LLM testing.
• Understanding of higher-education aggregator and ranking sites.

Culture & Benefits

• Work cross-functionally across SEO/AEO, content, brand, PR, and integrated marketing initiatives.
• Contribute to an emerging AI-driven discovery and citation program.
• Work with university partners across multiple countries and education markets.
• Participate in a diverse and inclusive workforce.