Principal Analyst, Digital Discoverability & AI Optimization

Location: Boston, MA, United States. Hybrid work is available up to two days remotely per week, or the role may be performed on-site five days per week with ad hoc flexibility.

Salary: $166,640–$250,000 base salary per year, plus eligibility for an annual bonus and annual equity awards.

Company

Vertex is a global biotechnology company focused on scientific innovation and improving outcomes for patients.

What you will do

• Lead enterprise strategy for Answer Engine Optimization, Generative Engine Optimization, AI search optimization, and digital discoverability.
• Establish standards, governance, and best practices for visibility, authority, discoverability, and citation performance.
• Define AI-ready website and digital experience standards covering metadata, schema, taxonomies, structured content, semantic architecture, and information design.
• Partner with platform and digital teams to improve retrieval, indexing, interpretation, and citation of websites and digital assets.
• Translate search intelligence and AI visibility insights into recommendations and measurement frameworks for business, content, and digital teams.
• Evaluate emerging AI search, conversational interface, retrieval-augmented experience, and intelligent engagement capabilities while aligning cross-functional stakeholders.

Requirements

• Bachelor’s degree in marketing, digital strategy, communications, business, information systems, or a related field; an advanced degree is preferred.
• At least 8 years of experience in digital strategy, digital marketing, search optimization, customer experience, MarTech, digital innovation, or related disciplines.
• Demonstrated expertise in AEO, GEO, digital discoverability, website optimization, and AI-powered search technologies.
• Experience developing enterprise digital strategies, influencing cross-functional stakeholders, and operating in complex, matrixed, highly regulated environments.
• Strong understanding of metadata, schema, taxonomies, structured content, information architecture, analytics, search intelligence, and performance measurement.
• Strong communication, influence, and stakeholder management skills.

Nice to have

• Experience in pharmaceuticals, biotechnology, healthcare, or another highly regulated industry.
• Familiarity with Acquia, Customer Data Platforms, analytics platforms, and search intelligence tools.
• Experience with conversational AI, answer engines, retrieval-augmented experiences, AI-enabled content ecosystems, agencies, or external technology vendors.
• Strategic planning, business case development, and change management experience.

Culture & Benefits

• Continuous learning and support for staying current with AI, technology, automation, and industry trends.
• Medical, dental, and vision benefits, paid time off, and company shutdowns during the summer and winter.
• Educational assistance programs, including student loan repayment, and a commuting subsidy.
• Matching charitable donations, 401(k), annual bonus eligibility, and annual equity awards.
• Equal employment opportunity, reasonable workplace accommodations, and an inclusive work environment.