Director – Global Digital Strategy & Capabilities, International (Biotech)

Location: San Rafael and Novato, California, United States. The role requires 10% domestic and international travel.

Company

hirify.global is a rare disease biotechnology company developing therapies for genetically defined conditions.

What you will do

• Define and lead the long-term international digital roadmap aligned with brand objectives and customer journeys.
• Translate marketing and content insights into omnichannel plans across websites, SEO/SEM, CRM, email, social media, and digital field tools.
• Lead customer- and patient-centric segmentation, targeting, journey design, campaign orchestration, and measurement.
• Build digital capabilities and best practices across CRM, CMS, CDP, marketing automation, Customer 360, and Marketing Mix Modeling.
• Establish digital governance standards, evaluate vendors and platforms, and ensure compliant, scalable delivery.
• Define KPIs, dashboards, attribution frameworks, budgets, and executive performance reporting.

Requirements

• 7–10 years of experience in pharmaceutical, biotech, or medical device multichannel or omnichannel marketing.
• Demonstrated success scaling omnichannel programs and digital capabilities with measurable commercial impact.
• Experience managing agencies of record and partnering with Brand/Marketing, Sales, Analytics, and Digital Operations.
• Strong understanding of CRM, marketing automation, digital performance measurement, SEO, SEM, social media, email, paid media, and content marketing.
• Experience with digital transformation, change management, organizational adoption, and matrixed environments.
• Ability to travel 10% of the time domestically and internationally.

Nice to have

• Experience with CRM/CLM, CMS, Customer 360, Marketing Mix Modeling, cloud solutions, or related digital platforms.
• Familiarity with industry benchmarks for customer orchestration and experience design.

Culture & Benefits

• Collaborative work across international business units and cross-functional stakeholders.
• Focus on patient-centric innovation, scientific expertise, and operational excellence.
• Opportunity to support digital literacy, capability building, and a global Digital Center of Excellence.