6 дней назад
Associate Director, Campaign Orchestration (EU/INTL)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Associate Director, Campaign Orchestration (EU/INTL) (Omnichannel Marketing): Designing and executing coordinated pharmaceutical customer-engagement campaigns across channels and stages of the care journey with an accent on audience strategy, media activation, and campaign analytics. Focus on sequencing next-best-action touchpoints, adapting global capabilities for EU and international regulatory environments, and optimizing performance across cross-functional teams.
Location: Remote role associated with Philadelphia, PA, United States; 20–30% travel required
Company
is a global biopharmaceutical company developing medicines for serious diseases, with focus areas including sleep disorders, epilepsy, oncology, and neuroscience.
What you will do
- Design and execute coordinated omnichannel engagement plans based on customer needs, care pathways, brand strategies, and customer journeys.
- Translate audience and brand strategies into sequenced cross-channel interactions using next-best-action frameworks and orchestration logic.
- Define media strategies across branded, non-branded, and unbranded campaigns, including channel mix, audience targeting, and campaign planning.
- Lead media activation and performance tracking with analytics and customer orchestration partners.
- Use engagement, performance, and audience-experience insights to refine sequencing, identify risks, and improve campaign effectiveness.
- Adapt global campaign capabilities for EU and international markets while partnering with brand, medical, analytics, field engagement, market access, and enterprise CX teams.
Requirements
- Bachelor’s degree in business, healthcare, technology, or a related field.
- 8+ years of experience in omnichannel campaign orchestration, campaign planning, or related customer-experience capabilities within a pharmaceutical organization outside the US market.
- Expertise in global omnichannel campaign orchestration and coordinated engagement-plan execution.
- Experience with omnichannel data, media and campaign analytics, enterprise CX platforms, and scalable global capability products.
- Ability to lead complex cross-functional initiatives in a matrixed enterprise environment and communicate insights to diverse stakeholders.
- 20–30% travel is required.
Nice to have
- Advanced degree, MBA, or relevant graduate degree.
- Experience in healthcare, pharmaceutical, or other highly regulated industries.
- Experience with rare disease or specialty brands and their stakeholder dynamics.
Culture & Benefits
- Remote work environment with cross-functional collaboration across international markets.
- Work with global standards, capabilities, and tools to support scalable campaign execution.
- Culture focused on ownership, accountability, curiosity, continuous improvement, and measurable business impact.
- Inclusive and collaborative leadership approach that values diverse perspectives and enterprise-wide partnership.
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