Lifecycle Strategy Manager - UAE Nationals Only (CRM)

Location: Abu Dhabi, United Arab Emirates; UAE nationals only

Company

hirify.global is the UAE’s national airline, connecting people across continents from its Abu Dhabi hub while expanding its fleet and network.

What you will do

• Design and implement the CRM lifecycle strategy across acquisition, retention, and travel communications.
• Lead lifecycle planning, prioritization, roadmap alignment, and coordination across lifecycle stages.
• Oversee measurement and reporting for acquisition, retention, engagement, churn, and customer lifetime value.
• Drive data-led decision-making, experimentation, and continuous improvement with Data and Analytics teams.
• Provide strategic leadership, coaching, and accountability for CRM Managers.
• Represent the CRM lifecycle function with senior stakeholders across Marketing, Digital, Loyalty, Commercial, and Technology.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Data, or a related field.
• At least 7 years of experience in CRM, lifecycle marketing, or customer engagement within complex consumer businesses.
• Experience leading CRM or lifecycle strategies across multiple customer stages.
• Strong commercial, analytical, stakeholder management, and team leadership skills.
• Knowledge of audience segmentation, personalization, preference management, lifecycle measurement, and customer engagement metrics.
• Experience working with technology and data teams in agile, PI planning, and sprint-based delivery environments.

Nice to have

• Advanced qualifications in analytics, strategy, or CRM.
• Experience with Adobe Campaign Manager, Salesforce, Braze, or similar CRM platforms.

Culture & Benefits

• Full-time position within the Revenue & Commercial Division.
• Work from Etihad’s hub in Abu Dhabi as part of a global aviation organization.
• Collaboration across Marketing, Digital, Loyalty, Data, Technology, and Commercial teams.