Marketing Campaign Lead (Crypto)

Location: Abu Dhabi, UAE or Kuala Lumpur, Malaysia. Must be based in or willing to relocate to Abu Dhabi, UAE.

Company

hirify.global is a cryptocurrency exchange and digital financial platform offering trading, payments, wealth management, custody, institutional services, and Web3 products.

What you will do

• Own global campaigns end-to-end, including strategy, mechanics, user journeys, execution, optimization, and performance reviews.
• Lead trading competitions, product launches, asset campaigns, seasonal campaigns, and major global events.
• Build campaigns across the user lifecycle, including activation, trading engagement, multi-product adoption, retention, and reactivation.
• Translate market movements, user behavior, product updates, and emerging Crypto and TradFi trends into campaign and cross-sell opportunities.
• Collaborate with Product, Growth, Brand, BD, Data, and Regional teams on complex global initiatives.
• Lead the Global Campaign team and improve campaign frameworks and execution efficiency.

Requirements

• 5+ years of experience in growth, campaign operations, user operations, or related roles, preferably in crypto exchanges, fintech, brokerage, or trading businesses.
• Strong understanding of user lifecycle operations, including activation, engagement, retention, cross-sell, and reactivation.
• Deep knowledge of the crypto industry, exchange products, trading mechanics, and user behavior, with active trading experience.
• Strong commercial, analytical, and market-oriented mindset, with the ability to evaluate business impact using data.
• Experience leading large-scale, cross-functional projects in a fast-moving organization.
• Fluent English and Chinese are required; candidates must be based in or willing to relocate to Abu Dhabi, UAE.

Culture & Benefits

• Professional development support through a Study Growth Fund.
• Regular team-building activities, workshops, and internal events.
• Collaboration with an international team across global markets.
• Career advancement opportunities and internal mobility.
• Fast-moving, high-performance environment focused on innovation and user impact.