Marketing Lead, Middle East & Africa

Location: United Arab Emirates

Company

hirify.global develops home-living products, including air fryers and coffee makers, sold under brands such as Philips.

What you will do

• Lead the regional marketing agenda and 18-month rolling forecast across the Middle East and Africa.
• Shape portfolio strategy, product positioning, competitive pricing, and profitable business growth.
• Localize global strategies using consumer insights, market analysis, and data analytics.
• Own marketing budgets and develop integrated 360° campaigns across media, e-commerce, shopper marketing, and other channels.
• Build sales plans with distributors, retailers, and the Sales team.
• Lead Marketing Managers and coordinate internal teams, executive stakeholders, and external creative, PR, media, and event agencies.

Requirements

• Bachelor’s degree in business or marketing; a master’s degree is preferred.
• More than 12 years of relevant marketing and commercial experience, preferably in global FMCG, consumer goods, or consumer electronics.
• Strong experience in category strategy, portfolio strategy, activation design, content development, pricing strategy, and full financial ownership.
• Experience managing marketing across multiple countries and leading teams.
• Strong P&L management, data analysis, commercial acumen, stakeholder management, and budget management skills.
• Fluent English in spoken and written communication.

Culture & Benefits

• Competitive base salary and performance-based annual incentive programs.
• Housing, transportation, education, mobile, and air-ticket allowances.
• Top-tier medical insurance with family coverage.
• Additional holidays for selected festivals and birthdays.
• Product discounts and a modern office with nearby facilities.
• Multinational, inclusive working culture with local, regional, and global stakeholders.