CRM Acquisition Manager (AI)

Location: Abu Dhabi, United Arab Emirates; UAE nationals only

Company

hirify.global is the UAE’s national airline, connecting people across continents from its Abu Dhabi hub.

What you will do

• Implement CRM acquisition journeys covering lead generation, onboarding, activation, and first conversion.
• Execute, test, deploy, and optimize acquisition campaigns across email, push notifications, and other owned CRM channels.
• Manage acquisition operations and coordinate with officers, contractors, creative agencies, delivery agencies, and cross-functional teams.
• Monitor engagement, conversion, early value, and funnel performance, providing insights for ongoing optimization.
• Manage the Preference Centre and customer profile enrichment strategy to support personalization and segmentation.
• Apply propensity outputs, audience recommendations, send-time optimization, content variants, and other AI-enabled capabilities to improve targeting and conversion.

Requirements

• UAE nationals only, based in Abu Dhabi, United Arab Emirates.
• Degree in Marketing, Business, Communications, or a related field.
• At least 5 years of experience in CRM marketing, digital marketing, or customer acquisition, ideally in airline, travel, or e-commerce environments.
• Hands-on experience delivering CRM acquisition or onboarding campaigns through email, push notifications, or similar channels.
• Strong understanding of CRM segmentation, personalization, lifecycle marketing, copywriting, campaign design, and customer-centric messaging.
• Experience with CRM platforms such as Adobe Campaign Manager, Salesforce Marketing Cloud, Braze, or similar tools, plus strong analytical and stakeholder management skills.

Culture & Benefits

• Work within the Revenue & Commercial Division of a national airline.
• Collaborate with Marketing, Digital, Loyalty, E-commerce, and Technology teams.
• Operate in a fast-paced, high-volume CRM environment focused on sustainable growth and customer experience.
• Follow brand standards, data privacy requirements, and operational governance processes.