21 час назад
Campaign Orchestration (Patient) - EMD Business Partner
156 000 - 234 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Orchestration (Patient) - EMD Business Partner (Omnichannel Patient Campaigns): Orchestrating personalized, cross-channel patient and caregiver campaigns for the Epilepsy and Movement Disorders franchise with an accent on next-best-action sequencing, patient-focused media strategy, and performance optimization. Focus on translating patient journeys into coordinated engagement plans, activating media across channels, and using analytics to improve campaign effectiveness and patient experience.
Location: Remote for US-based candidates only; role associated with Philadelphia, PA. Travel of 20–30% is required.
Base salary: $156,000–$234,000 per year for US-based candidates, plus potential bonus, equity, and benefits.
Company
is a global biopharmaceutical company developing medicines for serious diseases, with a portfolio spanning sleep disorders, epilepsy, oncology, and neuroscience.
What you will do
- Translate Epilepsy and Movement Disorders patient and caregiver strategies into coordinated omnichannel engagement plans.
- Sequence and prioritize patient and caregiver touchpoints using next-best-action frameworks and orchestration logic.
- Define and oversee branded, non-branded, and unbranded patient media strategy, including channel mix, audience targeting, and campaign planning.
- Lead patient media activation and performance across search, cross-channel buying, and tentpole campaigns.
- Use engagement, performance, analytics, and patient experience insights to refine campaigns, identify risks, and improve outcomes.
- Partner with brand, medical, analytics, field engagement, market access, patient support, and enterprise CX teams.
Requirements
- Bachelor’s degree in business, healthcare, technology, or a related field.
- 8+ years of experience in omnichannel campaign orchestration, campaign planning, or related customer experience capabilities within a pharmaceutical organization.
- Expertise in patient campaign orchestration, patient journeys, cross-channel engagement, and enterprise CX platforms.
- Ability to independently lead complex, cross-functional initiatives from strategy through execution in a matrixed environment.
- Must be based in the United States.
- Ability to travel 20–30% of the time.
Nice to have
- Advanced degree, MBA, or relevant graduate degree.
- Experience in healthcare, pharmaceutical, or other highly regulated industries.
- Experience with rare disease or specialty brands and their stakeholder dynamics.
Culture & Benefits
- Patient-focused, science-driven work in a global biopharmaceutical environment.
- Cross-functional collaboration across brand, medical, analytics, market access, patient support, and enterprise CX.
- Medical, dental, and vision insurance.
- 401(k) retirement savings plan and flexible paid vacation.
- Potential discretionary annual cash bonus, incentive compensation, and equity grants.
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