Marketing & Proposition Lead (Retail)

Location: Hybrid role based in Edinburgh, Reigate or Welwyn Garden City, United Kingdom, typically requiring 2 days per week onsite.

Salary: up to £90,000 per year, depending on experience, plus annual bonus and benefits.

Company

Tesco Insurance and Money Services provides insurance, travel money and related financial services to more than 2 million customers.

What you will do

• Lead performance-driven marketing planning and delivery across paid, owned and CRM channels.
• Drive customer acquisition, retention, engagement and revenue growth across the Gift Cards and Travel Money partnership portfolio.
• Work with Commercial and Product teams to prioritise marketing opportunities and deliver trading objectives.
• Own marketing performance reporting and use data, testing and optimisation to improve conversion, efficiency and return on investment.
• Develop personalisation capabilities in IMS and integrate Gift Card products into Tesco’s Adobe platform.
• Lead, coach and develop a high-performing marketing team.

Requirements

• Experience leading performance marketing, customer growth or acquisition strategies with measurable commercial outcomes.
• Strong experience using channel performance data and customer insight to optimise investment and drive growth.
• Experience delivering integrated campaigns across paid, owned and CRM channels.
• Ability to measure channel contribution, identify opportunities and recommend improvements to efficiency and ROI.
• Strong stakeholder management and influencing skills across Commercial, Product, Data and Marketing teams.
• Experience leading, coaching and developing high-performing teams.

Nice to have

• Experience in retail, financial services or partnership-led businesses.
• Experience with personalisation, CRM or customer growth programmes.
• Knowledge of customer data platforms, audience targeting and marketing technology.
• Experience with loyalty, Clubcard or data-driven customer engagement strategies.

Culture & Benefits

• Hybrid working with flexibility to work from home and regular office collaboration.
• Pension with up to 7.5% employer contribution, depending on employee contributions.
• Private medical insurance for Work Level 2 and above, plus a virtual GP service.
• Performance-related annual bonus, 7.2 weeks of holiday and the option to buy more.
• Colleague Clubcard discount, enhanced parental leave and save-as-you-earn opportunities.
• Learning and development opportunities, with support for flexible and part-time working discussions.

Hiring process

• Applications close on 24 September 2026 at 5pm.
• Interviews are expected to take place shortly after the closing date.
• Reasonable adjustments are available throughout the recruitment process.