Paid Media Strategist

Location: Hybrid in New York City, with office attendance Tuesday through Thursday and remote work on Mondays and Fridays

Salary: $100,000–$120,000 per year in New York City total cash compensation

Company

hirify.global operates a portfolio of high-growth digital businesses, including The Points Guy, serving consumer and enterprise markets across the United States and Europe.

What you will do

• Own and optimize paid media campaigns for customer acquisition and complex conversion funnels at scale.
• Manage Google Search and Microsoft Ads campaigns, including bidding, conversion uploads, and structured experiments.
• Analyze performance, attribution, incrementality, visitor behavior, and unit economics to improve campaign efficiency and profitability.
• Translate complex analysis into actionable recommendations and communicate performance insights to internal stakeholders.
• Build and execute full-funnel A/B and multivariate testing roadmaps across core KPIs.
• Collaborate with business teams and vendors to optimize the user journey from impression to conversion and evaluate emerging advertising platforms.

Requirements

• 1–3 years of experience executing paid media strategy for high-volume or complex acquisition programs.
• Proficiency with Google Ads and experience with structured experiments, conversion uploads, and bidding strategy optimization.
• Strong analytical, communication, prioritization, and problem-solving skills with a performance marketing mindset.
• Advanced Excel and SQL skills, with familiarity with Databricks or other data visualization tools.
• Experience working with attribution, incrementality, evolving signal transparency, and data from disparate sources.
• Ability to work from the New York City office Tuesday through Thursday and remotely on Mondays and Fridays.

Nice to have

• Experience with Meta Ads or other paid media platforms.
• Familiarity with Fivetran and Hightouch.
• Experience testing and scaling emerging advertising platforms and surfaces.

Culture & Benefits

• Medical, dental, and vision insurance.
• Life insurance, short- and long-term disability insurance, and flexible spending accounts.
• 401(k) plan with company match.
• Flexible paid time off, with 20 days annually for full-time employees and 25 days after five years of service.
• Paid parental bonding benefits and an employee assistance program.

Hiring process

• Expect live conversations with teammates before an offer is made.