12 дней назад
Associate Marketing Manager (Digital Gaming)
112 000 - 140 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate Marketing Manager (Digital Gaming) (Gaming Marketing): Supporting brand and product marketing for licensed digital game titles across Mattel’s global brands with an accent on go-to-market planning, creative asset reviews, and cross-functional campaign execution. Focus on optimizing licensee campaigns, coordinating Production, PR, Brand, Franchise, and Legal teams, and maximizing digital gaming visibility through Mattel’s marketing channels.
Location: El Segundo, California, United States; in-office Monday–Thursday and work from home on Fridays
Salary: $112,000–$140,000 annual
Company
is a global toy and family entertainment company developing toys, content, consumer products, digital experiences, and live experiences across an extensive portfolio of brands.
What you will do
- Support brand and product marketing strategy for licensed digital game titles across ’s global brands.
- Review go-to-market plans, creative assets, and marketing activations with licensees.
- Coordinate marketing plans and feedback with Production, PR, Brand, Franchise, and Legal teams.
- Use marketing channels to increase visibility and support for digital gaming initiatives.
- Analyze campaign performance with licensees and identify optimization opportunities.
- Present marketing updates to Digital Games, Product, Retail, and Franchise teams.
Requirements
- 2+ years of marketing experience within the gaming industry.
- Experience driving successful marketing campaigns for well-known brands.
- Knowledge of brand management, product marketing, channel marketing, user acquisition, and social media.
- Strong time management, planning, project execution, interpersonal, and presentation skills.
- Proficiency in PowerPoint, Outlook, Word, and Excel.
- Strong written and verbal communication, organization, attention to detail, and ability to manage multiple projects.
Culture & Benefits
- Collaborative, innovative, and performance-driven work environment.
- Flexible hybrid schedule combining purposeful in-person collaboration with remote work on Fridays.
- Comprehensive benefits and competitive total pay programs.
- Inclusive workplace focused on belonging, wellbeing, accountability, and employee growth.
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