Director, Search Marketing, Americas (Retail Search)

Location: Boston Hub, United States. Hybrid work with an average of 3 days per week in the office. The role supports search marketing across the Americas, including the US, Canada, Mexico, and Brazil. No relocation budget is available.

Salary: $169,031–$253,547 per year, plus benefits and potential bonus.

Company

hirify.global creates play experiences and develops products and digital commerce capabilities for builders around the world.

What you will do

• Lead a team of six specialists across Boston and Toronto responsible for paid and organic search execution.
• Shape search marketing strategy across retailer platforms, online marketplaces, and retail media networks.
• Manage multi-million-dollar search investment, including planning, forecasting, and budget allocation across channels and geographies.
• Build partnerships with eCommerce leaders, commercial stakeholders, media teams, and platform partners.
• Develop test-and-learn roadmaps focused on retailer innovation and commercial growth.
• Prepare the organization for AI-powered and agentic shopping experiences.

Requirements

• Leadership experience in search marketing programs across platforms such as Amazon, Criteo, and Google.
• Experience managing high-performing teams and external partner relationships.
• Hands-on experience executing search advertising campaigns in retailer eCommerce environments or media agencies.
• Experience directing marketing investment planning, forecasting, and budget management across multiple channels and geographies.
• Track record of building paid and organic search strategies that deliver measurable commercial growth.
• Strong technical search expertise, commercial judgment, and communication skills with senior stakeholders.

Nice to have

• Retail search and SEO experience, including generative and agentic search optimization.
• Experience using Excel, SQL, R, or Python to evaluate marketing performance.
• Background in consumer packaged goods, a media agency, or a retailer advertising organization.
• Direct partnership experience with Amazon Ads, Walmart Connect, Roundel, Google, Criteo, or similar platforms.

Culture & Benefits

• Hybrid collaboration across Boston, Toronto, and Mexico City with regular team meetings and in-person collaboration.
• Enhanced paid family leave options.
• Life and disability insurance, wellbeing programs, and access to the Headspace app.
• Colleague discount from the first day and an eligible bonus scheme.
• Inclusive workplace focused on belonging, equal opportunity, and continuous improvement.

Hiring process

• Applications are reviewed on an ongoing basis.
• Role eligibility and hybrid work policy are discussed during the recruitment process.