Director, Defense & Security - Marketing Strategy

Location: Montreal (St. Laurent), Canada

Company

hirify.global develops simulation, training, and mission-readiness solutions for critical operations worldwide.

What you will do

• Define and execute the global Defense & Security marketing strategy and differentiated portfolio positioning.
• Lead product marketing, go-to-market execution, product launches, and sales enablement.
• Drive digital marketing, demand generation, account-based marketing, analytics, and measurable pipeline growth.
• Develop strategies for defense, security, aerospace, and industry events to support customer engagement and business development.
• Lead and develop a global multidisciplinary marketing team while aligning with Sales, Business Development, Capture, Product Management, Engineering, Programs, Communications, Government Relations, and executive leadership.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, International Relations, or a related field.
• 15+ years of progressive marketing leadership experience in global B2B, B2G, defense, aerospace, technology, or other highly regulated industries.
• Experience developing and executing enterprise-level strategies covering positioning, product marketing, digital growth, demand generation, ABM, thought leadership, and executive engagement.
• Experience leading high-performing teams in complex global organizations.
• Strong strategic thinking, executive communication, stakeholder management, and influencing skills in English and French.
• Experience with CRM, marketing automation, analytics, and performance measurement tools.

Nice to have

• Master’s degree.
• Knowledge of defense and security markets, government procurement, capture management, and proposal environments.
• Experience translating complex technical solutions into customer-focused value propositions.

Culture & Benefits

• Group insurance and telemedicine.
• Employee and family assistance program.
• Employee stock purchase plan and group RRSP.
• hirify.global pension or defined benefit plan.
• Sabbatical leave, flex time, and enhanced parental leave.
• Purpose-driven environment focused on innovation, collaboration, and safer critical operations.