Product Marketing Manager, Knowledge Work - Core Products (AI)

Location: San Francisco or New York office attendance at least once a month; staff are generally expected to work from an office at least 25% of the time. Up to 40% travel is required for events and customer engagements.

Annual salary: $320,000 USD

Company

Anthropic is a public benefit corporation building reliable, interpretable, and steerable AI systems designed to be safe and beneficial.

What you will do

• Own positioning and messaging for Claude Chat, Cowork, and the broader non-coding knowledge-work product portfolio.
• Build sales enablement assets including pitch decks, battlecards, objection-handling materials, proof points, and comparisons.
• Develop ICP and persona frameworks and translate research into scalable messaging, campaigns, and content.
• Own website and product-page messaging and create libraries of use cases by product, function, and persona.
• Partner with GTM, Marketing, and Partners to maintain consistent messaging and contribute to plans, pricing, packaging, and analyst-relations materials.
• Build AI-native systems using Claude, Skills, and automations to keep PMM foundations current and trusted.

Requirements

• Proven experience owning positioning and messaging for an established software product used across multiple personas and use cases.
• Strong writing and storytelling skills across pitch decks, web copy, battlecards, and persona documentation.
• Experience building ICP and persona frameworks, sales-enablement assets, and objection-handling programs.
• Ability to operate autonomously as an individual contributor and ship assets directly.
• Systems thinking, strong communication skills, and experience marketing AI or productivity software to broad cross-functional buyers.
• Bachelor's degree or equivalent education, training, or professional experience.

Nice to have

• Experience with Gartner, Forrester, or other analyst-relations processes.
• Experience communicating plans, pricing, and packaging.
• Experience as a Senior Product Marketing Manager or Product Marketing Lead for productivity, collaboration, or knowledge-work software.

Culture & Benefits

• Collaborative work environment focused on trustworthy and steerable AI research.
• Competitive compensation and benefits with optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours and office collaboration.
• Visa sponsorship may be available, with immigration-lawyer support, depending on the role and candidate.