Director, Talzenna Consumer Lead (Pharmaceutical Marketing)

Location: New York City, United States; hybrid work required 2–3 days per week from site. Candidates must have permanent work authorization in the United States.

Annual base salary: $162,900–$271,500, plus a 20% bonus target and eligibility for a share-based long-term incentive program.

Company

hirify.global is a global pharmaceutical company developing innovative therapies, including oncology medicines for prostate, breast, hematologic, gastrointestinal, and thoracic cancers.

What you will do

• Own Talzenna consumer marketing strategy, including positioning, patient journeys, insights, market research, and media.
• Lead the TP-3 consumer omnichannel plan, creative development, messaging evolution, and audience targeting.
• Manage patient activation metrics, CRM and education programs, and performance optimization across branded and unbranded platforms.
• Lead the patient ambassador program and develop authentic patient-focused content.
• Partner with HCP Marketing, Corporate Affairs, Government Relations, advocacy groups, agencies, and vendors.
• Serve as the Breast Cancer indication lead and update HCP and consumer resources.

Requirements

• Bachelor’s degree with 8+ years of pharmaceutical industry experience, or MBA/Master’s degree with 7+ years of experience; BA/BS required.
• Experience translating strategy and analysis into executable marketing programs and demonstrated success managing complex initiatives.
• Strong leadership, communication, negotiation, analytical, organizational, and business skills.
• Ability to synthesize complex information, generate customer insights, manage competing projects, and operate autonomously in ambiguous environments.
• Demonstrated AI-forward thinking and ability to apply AI-based tools to improve brand performance.
• Permanent U.S. work authorization required; U.S. work visa sponsorship is not available.

Nice to have

• 6+ years of commercial or marketing experience, including 2+ years of U.S. consumer or patient pharmaceutical marketing.
• Oncology experience.
• MBA or advanced degree.

Culture & Benefits

• Mission-driven oncology organization focused on improving outcomes for patients and families.
• Comprehensive medical, prescription drug, dental, and vision coverage.
• 401(k) matching and additional retirement savings contributions.
• Paid vacation, holidays, caregiver/parental leave, and medical leave.
• Participation in the Global Performance Plan and share-based long-term incentive program.