Digital Marketing Specialist (Paid Media)

Location: On-site in Doral, Florida; applicants must be authorized to work full-time in the United States

Company

A media and entertainment company producing and promoting television properties through digital and social media campaigns.

What you will do

• Develop digital media plans and strategies for property launches in collaboration with internal departments.
• Execute, traffic, optimize, and report on paid media campaigns across Meta Ads, TikTok Ads, Google Ads, DV360, Spotify, connected-TV platforms, and influencer campaigns.
• Track campaign KPIs, pacing, spend, and performance, making real-time optimizations to improve awareness, engagement, conversion, and linear tune-in.
• Coordinate creative deliverables, deadlines, media buys, and communication with internal stakeholders and external vendors.
• Run A/B tests across ad copy, audiences, keywords, bid strategies, and creative.
• Create VPAID, VAST, and 1x1 tracking tags in Google Campaign Manager, maintain UTM parameters, and support reporting and campaign presentations.

Requirements

• Bachelor’s degree.
• 2–3 years of hands-on experience in full-cycle digital media planning and buying.
• Experience with Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360 or a similar programmatic platform, and Google Campaign Manager or a comparable ad server.
• Basic understanding of Google Analytics and proficiency with Microsoft Excel and PowerPoint.
• Strong analytical, strategic-thinking, storytelling, problem-solving, communication, and collaboration skills.
• Bilingual Spanish and English communication skills; full-time U.S. work authorization and willingness to work from the Doral office are required.

Nice to have

• Knowledge of comScore, Nielsen, DOMO, or similar research and business intelligence tools.
• Experience with tune-in study measurement campaigns, paid social activation, and social analytics or listening platforms.
• Meta or TikTok certification in media planning or media buying.
• Experience using company-approved AI tools to improve productivity and data-driven decision-making.

Culture & Benefits

• Collaborative work with creative teams, internal stakeholders, and external vendors.
• Equal opportunity employment environment.
• Employment and education verification are required.