Category & Market Lead - Cleaning, Southeast Asia

Location: Kuala Lumpur, Malaysia; hybrid with 3 days on-site and 2 days working from home

Company

hirify.global is a consumer products company focused on household and cleaning brands, with a purpose-driven and inclusive workplace culture.

What you will do

• Own the Southeast Asia Cleaning category growth strategy and P&L across Malaysia, the Philippines, Singapore, and additional growth geographies.
• Develop brand plans across Laundry & Bathroom and Specialty Cleaners, including pricing, mix, and A&SP investment decisions.
• Identify and prioritize growth opportunities, including Philippines market entry and portfolio adjacencies.
• Lead the innovation roadmap and major portfolio relaunches, including toilet care, bleach, and other new product development.
• Manage, coach, and develop the Assistant/Brand Manager while building team capabilities and performance metrics.
• Partner with Sales, Finance, R&D, and Supply Chain to deliver commercial and executional excellence.

Requirements

• 8–10+ years of brand marketing experience, including experience in Tier 1 CPG companies.
• Track record of managing budgets and delivering P&L results.
• Ability to set category strategy and translate it into actionable brand plans.
• Strong people leadership, coaching, stakeholder management, and cross-functional influence skills.
• Strong commercial understanding of consumers, customers, and channels across multiple markets.
• Bachelor’s degree required; a major in Business or Marketing is advantageous.

Nice to have

• Previous people management experience.
• Experience in cleaning or household product categories.

Culture & Benefits

• Inclusive, values-based culture focused on professional and personal growth.
• Health benefits and programs supporting physical and mental well-being.
• Flexible work environment depending on the role and location.
• Learning and development opportunities.
• Competitive compensation and location-dependent half-day Fridays.