Director, Video Strategy & Content Ecosystem (YouTube)

Location: El Segundo, California, United States

Salary: USD 178,000–223,000 per year

Company

hirify.global is a global toy and family entertainment company offering toys, content, consumer products, digital experiences, and live experiences across an extensive portfolio of franchise brands.

What you will do

• Define global video strategy across YouTube, FAST/CTV, creator-led video, social video, and emerging platforms.
• Lead global YouTube strategy and governance, including channel architecture, programming, audience development, distribution, and optimization.
• Develop platform-native content strategies, repeatable formats, creator-led programming, and storytelling models for children, adult fans, and collectors.
• Partner with production teams, agencies, studios, creators, and external production companies to evaluate concepts, budgets, production models, and content investments.
• Build monetization and distribution strategies spanning advertising, sponsorships, licensing, FAST/CTV, channel operations, rights management, and platform optimization.
• Lead the Video Center of Excellence, establish measurement frameworks, and develop a high-performing team across strategy, content development, audience strategy, and channel management.

Requirements

• 10–15+ years of experience in video strategy, digital content, audience development, production, programming, or platform strategy.
• Deep expertise in YouTube strategy, programming, channel growth, audience development, optimization, and monetization.
• Strong understanding of FAST/CTV, creator platforms, social video, and emerging distribution models.
• Experience developing or commissioning digital video content and working with production companies, studios, producers, creators, and creative teams.
• Strong production and financial fluency, including creative treatments, scopes, budgets, schedules, and production models.
• Exceptional strategic thinking, editorial judgment, executive communication, cross-functional influence, and leadership skills.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play and entertainment.
• Culture built around collaboration, innovation, execution, accountability, and ownership.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee growth.
• Inclusive workplace committed to belonging and equal employment opportunity.