Senior Manager, Digital Experience, CRM & Innovation (AI)

Location: Mongkok, Kowloon, Hong Kong. Occasional local and regional travel may be required.

Company

Johnson & Johnson MedTech develops innovative, less invasive, and personalized healthcare and vision solutions.

What you will do

• Lead the digital experience strategy and the MyACUVUE ecosystem across consumer and customer touchpoints.
• Develop acquisition, engagement, retention, advocacy, and customer lifecycle programs.
• Own digital platforms, long-term technology roadmaps, and digital transformation projects.
• Establish performance dashboards and KPI frameworks to improve marketing ROI and customer experience.
• Drive CRM, marketing automation, AI, and emerging technology capabilities.
• Manage digital operations, budgets, vendors, agencies, governance, and a direct report.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Technology, or a related discipline.
• 8–10 years of experience in digital marketing, CRM, customer experience, or marketing technology.
• Expertise in CRM, customer lifecycle management, analytics, marketing technology, automation, and digital platforms.
• Strong strategic thinking, business acumen, stakeholder management, agency management, and project management skills.
• Proven leadership and people management skills, with demonstrated AI literacy and learning agility.
• Excellent written and verbal communication skills in English and Chinese.

Culture & Benefits

• Work within a healthcare innovation environment focused on improving vision and patient wellness.
• Collaborate with cross-functional stakeholders and agency partners.
• Support digital transformation and emerging technology adoption across marketing operations.
• Occasional local and regional travel is part of the role.