Marketing Manager, CRM and Performance Marketing (Fintech)

Location: Hong Kong (SAR); Workplace type: Onsite

Company

hirify.global is a digital banking product company providing financial management tools, banking products, rewards, and lifestyle benefits.

What you will do

• Orchestrate CRM and digital messaging across mobile app, web, email, SMS, and push channels.
• Develop segmentation, personalization, automated lifecycle programs, and event-triggered messaging to drive product adoption, cross-selling, retention, and customer lifetime value.
• Lead multi-channel campaign planning, A/B and multivariate testing, performance dashboards, and ROI analysis.
• Develop and optimize acquisition campaigns across affiliate, partnership, SEM, social, and programmatic channels while managing multi-million-dollar monthly budgets.
• Manage affiliate networks and partnerships with banks, aggregators, brokers, travel, retail, lifestyle, and digital platforms such as WeChat, Alipay, and Trip.com.
• Use funnel analysis and friction-point audits to improve web and app UX/UI, product roadmaps, and third-party integrations.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 8–10 years of experience in digital marketing, performance marketing, and CRM; financial services, insurance, or digital banking experience is highly preferred.
• Expertise with affiliate marketing platforms, CRM systems including Salesforce Marketing Cloud, Adobe, or MoEngage, and analytics tools such as GA4 and Adobe Analytics.
• Experience scaling digital distribution channels, managing customer lifecycle programs, segmentation, and marketing automation.
• Strong understanding of credit cards, loans, investments, and deposits, with exceptional analytical and data-driven decision-making skills.
• Strong negotiation, relationship-building, and cross-functional leadership skills.

Nice to have

• Certification in Google Ads, Google Analytics, or AI tools.

Culture & Benefits

• Customer research, data security, privacy, and data ethics are central to product and marketing decisions.
• Banking and lifestyle benefits are provided.
• Marketing activities operate within financial regulations, brand standards, and banking security requirements.