Director, Onivyde Omnichannel and Patient Marketing (Oncology)

Location: Cambridge, United States; domestic travel required and international travel may be required

Annual base salary: $191,000–$280,000, plus eligibility for short-term incentives.

Company

Global biopharmaceutical company focused on transformative medicines in oncology, rare disease, and neuroscience.

What you will do

• Lead the ONIVYDE patient marketing strategy across the metastatic pancreatic cancer treatment journey.
• Develop patient and caregiver segmentation, insights, journey maps, positioning, messaging, and value propositions.
• Design and optimize integrated omnichannel campaigns across CRM, email, websites, social media, digital media, search, display, and emerging channels.
• Oversee patient-focused content, educational programs, media strategy, and connected customer journeys for patients, caregivers, and healthcare providers.
• Partner with data and analytics teams to establish KPIs, optimize marketing investment, and deliver executive performance updates.
• Lead cross-functional collaboration with brand, medical, legal, regulatory, compliance, agencies, vendors, and patient advocacy organizations.

Requirements

• Bachelor’s degree or equivalent; MS/MBA preferred.
• At least 15 years of commercial experience with a bachelor’s degree, or 12 years with a master’s degree, including at least 5 years in pharmaceutical or biotechnology commercial marketing.
• Extensive specialty oncology experience, including complex science and reimbursement.
• Proven cross-functional leadership in a complex matrix environment and experience managing projects, vendors, and large budgets.
• Strong scientific and medical aptitude, with the ability to translate complex science into clear patient education.
• Extensive experience working in strict compliance environments and navigating promotional review processes.

Nice to have

• Successful oncology launch planning experience.
• MS or MBA degree.

Culture & Benefits

• Comprehensive employee benefits package with 401(k) company contributions.
• Medical, dental, vision, life, disability, and flexible spending account coverage.
• Parental leave, paid time off, discretionary winter shutdown, well-being allowance, and commuter benefits.
• Inclusive workplace focused on collaboration, human-centric leadership, and equal opportunity.