Senior Director, Marketing - Germline Portfolio (AI)

Location: Chicago, New York, or Redwood City; hybrid-remote with office attendance on Tuesday, Wednesday, and Thursday

Salary: $190,000–$260,000 annual U.S. pay range

Company

hirify.global connects real-world healthcare evidence with an AI-enabled platform to provide actionable insights for clinical care.

What you will do

• Set the commercial roadmap, positioning, messaging, and go-to-market strategy for the germline portfolio, including hereditary cancer and rare disease testing.
• Develop market-facing narratives for high-penetrance genes, expanded panels, VUS resolution, and family-member testing programs.
• Lead physician marketing, patient-advocacy engagement, and digital clinician portal initiatives that improve genetic counseling workflows.
• Partner with Sales and Learning & Development on field enablement materials and training to increase clinical adoption.
• Coordinate with R&D, Medical Affairs, and Laboratory Operations to maintain scientific accuracy and regulatory compliance.
• Build cross-functional alignment and translate growth strategy into commercial execution.

Requirements

• Bachelor’s degree in Life Sciences required.
• 10+ years of direct marketing experience in healthcare or life sciences.
• At least 5 years in a senior leadership role focused on oncology, advanced diagnostics, or germline genetics.
• Deep understanding of Next-Generation Sequencing workflows, cancer genomics, and hereditary cancer testing.
• Practical familiarity with digital tools and modern AI-driven workflows for customer experience and marketing efficiency.
• Ability to collaborate across technical, medical, sales, and laboratory functions while meeting FDA, CLIA, and CAP requirements.

Nice to have

• MBA, MS in Genetic Counseling, or PhD.

Culture & Benefits

• Full-time employment with a comprehensive benefits package.
• Potential incentive compensation and restricted stock units.
• Medical and other benefits may vary by position and location.
• Collaborative, low-ego working style across technical, medical, sales, and marketing teams.