Senior Manager - Retail Media Marketing (Retail Media)

Location: Hybrid role based in Sydney or Melbourne, Australia

Company

hirify.global operates a portfolio of Australian retail, hospitality, beverage, and entertainment brands including Dan Murphy’s, BWS, ALH Hotels, and Pinnacle Drinks.

What you will do

• Build MixIn’s market presence and go-to-market capability for trade partners, non-endemic advertisers, and the broader media industry.
• Develop and evolve go-to-market materials, propositions, sales content, credentials, and case studies.
• Lead customer, category, campaign, and market insights, translating research into commercially useful stories.
• Develop insight-led reports and thought leadership to strengthen MixIn’s retail media position.
• Manage MixIn’s website, social channels, and external communications.
• Own the internal and external events calendar, including industry events and advertiser engagement initiatives.

Requirements

• 5+ years of experience in B2B marketing, trade marketing, media marketing, sales enablement, or a related marketing role.
• Experience developing go-to-market propositions, sales materials, and marketing content that support commercial growth.
• Ability to translate data, research, and insights into compelling commercial stories.
• Excellent written communication and storytelling skills, including executive-quality and external-facing content.
• Experience managing digital and social content and external communications.
• Experience planning and delivering events, sponsorships, or industry engagement programs.

Culture & Benefits

• Hybrid ways of working.
• Discounts across hirify.global brands, including ALH Hotels, BWS, and Dan Murphy’s, plus selected Woolworths and BIG W discounts.
• Access to physical, mental, and financial wellbeing services.
• Learning and development opportunities for career growth.
• Inclusive workplace focused on equal opportunity, flexibility, and collaboration.