Senior Retail Marketing Manager (Outdoor)

Location: Office-based in Broomfield, Colorado, USA. Occasional travel is required for tradeshows, retailer visits, and consumer events.

Salary: USD 125,000–135,000 annually

Company

hirify.global is an Australian outdoor equipment brand that designs, manufactures, and distributes engineered gear for outdoor adventures.

What you will do

• Own the North American retail go-to-market calendar, planning milestones, approval gates, and in-season support.
• Lead seasonal retail marketing strategy and translate account segmentation and commercial priorities into differentiated marketing plans.
• Develop key account marketing plans, retail pitch decks, sell-in tools, and account-specific programmes.
• Manage authorised dealer kits, merchandising, POP/POS production and distribution, retail staff training, and ExpertVoice programmes.
• Direct field representatives, tech reps, sales agents, and agency resources across in-store activations, clinics, and merchandising.
• Plan and activate North American tradeshows, including messaging, booth assets, activations, and collateral.

Requirements

• 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing.
• Experience owning retail or trade marketing calendars and managing cross-functional projects from planning through delivery.
• Experience with wholesale or independent retail channels; outdoor, sporting goods, or adjacent consumer goods experience is preferred.
• Ability to direct field resources, agency partners, or sales teams and manage competing priorities with urgency.
• Strong quantitative analysis, communication, presentation, and project management skills.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience.

Nice to have

• Adobe Creative Cloud experience, including Photoshop, InDesign, or Illustrator.
• Familiarity with ClickUp, Klaviyo, and B2B platforms such as Elastic.

Culture & Benefits

• Health insurance covering medical, dental, and vision care.
• Retirement match, paid time off, paid holidays, and community service leave.
• Wellness stipend, gear allowance, employee assistance programme, and additional benefits.
• Work with a global outdoor brand and cross-functional teams across North America, Australia, Europe, and China.