Manager Category Strategy (CPG)

Location: Camden, New Jersey, USA. Hybrid working model with the majority of the role HQ-based; approximately 10–20% travel required.

Salary: $113,800–$156,500 per year base salary.

Company

hirify.global is a large food and beverage manufacturer with a portfolio of established consumer brands, including Campbell’s, Goldfish, Pepperidge Farm, Prego, Rao’s Homemade, and V8.

What you will do

• Develop category strategy outputs for an assigned category, including shelving recommendations, assortment priorities, category trends, and retailer strategy.
• Translate consumer, shopper, customer, and competitive insights into strategic recommendations.
• Partner with Brand, Sales, Insights, and R&D teams to align category strategy with brand and innovation priorities.
• Build category narratives, strategic content, and selling stories for customer teams and senior leadership.
• Monitor category trends, competitive activity, and channel dynamics.
• Conduct deep-dive analyses of category opportunities, threats, and white space.

Requirements

• Bachelor’s degree.
• 6+ years of experience in CPG category strategy, brand, consulting, category management, or customer strategy and planning.
• Strong analytical and strategic thinking skills.
• Basic understanding of CPG commercial mechanics, including RGM, trade, innovation, and commercialization.
• Fluency with syndicated data such as Circana and NielsenIQ, retailer POS, planogramming, and shopper insight tools.
• Effective storytelling, framing, and presentation skills, with the ability to operate in a matrixed, cross-functional environment.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting and enrollment eligibility from the first day.
• Unlimited sick time, paid time off, and holiday pay.
• Access to an on-site fitness center, day care, and company store at the headquarters.
• Employee Resource Groups and community giving support through the Campbell’s Cares program.