Marketing, Communications & Customer Engagement Manager

Location: Hybrid role based in Export, Pennsylvania, United States

Competitive compensation package; exact salary not specified

Company

hirify.global develops industrial vacuum technology and solutions for customers across global markets.

What you will do

• Lead digital marketing, communications, and customer engagement across North American markets.
• Develop market segmentation strategies, targeted messaging, and application-focused campaigns with Business Lines and Product Teams.
• Expand AI-driven customer interactions, chat, email automation, virtual support, and other digital engagement channels.
• Lead e-commerce initiatives to increase zero-touch orders above 30% and improve digital buying journeys.
• Manage Customer Success and Digital Marketing teams, establishing customer-centric processes and KPIs.
• Optimize digital tools and systems including HubSpot, C4C, ZoomInfo, Google Tag Manager, and SAP.

Requirements

• B.S. degree or equivalent in Marketing or Communications.
• Minimum 5 years of experience in marketing or communications management and selling a product or service.
• Experience with digital marketing and/or e-commerce, custom landing pages, HTML emails, and front-end solutions.
• Knowledge of SEO, site optimization, Google Analytics tag support through Google Tag Manager, and basic SAP/C4C.
• Proven team leadership, vendor management, communication, negotiation, critical thinking, and problem-solving skills.
• Ability to work in a hybrid arrangement in Export, Pennsylvania, United States.

Nice to have

• HubSpot experience.
• Proficiency in Spanish.
• Experience working in an agile environment and testing new technologies.

Culture & Benefits

• Culture focused on continuous improvement, change, and feedback.
• Individual learning opportunities, technical training, and worldwide career opportunities.
• Workplace safety and employee well-being programs.
• Medical, dental, vision, vacation, sick leave, holiday pay, 401(k), parental leave, disability coverage, and relocation assistance.