Director, User Retention

Location: Singapore

Company

hirify.global is part of Delivery Hero Group, a global local delivery platform operating across around 65 countries and headquartered in Berlin, Germany.

What you will do

• Set the strategic direction for user retention, engagement, and new verticals across 16 countries and three brands.
• Lead initiatives that grow and retain the active user base and improve key retention and engagement metrics.
• Optimize lifecycle communications, discounts, coupons, and marketing investments for stronger retention ROI.
• Develop the strategy for accelerating Quick Commerce adoption and retention while managing the vertical's marketing budget effectively.
• Improve user segmentation and targeting, and lead experiments with Product and Data teams.
• Align Product, Data, Marketing, local, and central teams around growth initiatives.

Requirements

• At least 12 years of relevant experience, including 5+ years in B2C technology growth or marketing, management consulting, investment banking, or strategy roles in high-growth environments.
• Experience leading large teams of 10+ people and supporting professional growth at all levels.
• Strong interpersonal skills and experience influencing senior leadership and aligning cross-functional teams.
• Data-driven decision-making skills and comfort working in ambiguous, dynamic market conditions.

Nice to have

• Quick Commerce experience in customer adoption and retention.
• Familiarity with CRM and marketing automation tools such as Braze or HubSpot.

Culture & Benefits

• Work across local and central teams in a multi-country, multi-brand environment.
• Collaborate with Product, Data, Marketing, and Quick Commerce business teams.
• Lead a team of 15+ managers and individual contributors.