Senior Associate, Onboarding Marketing (Healthcare)

Location: Remote nationwide within the United States; EST hours required. Occasional travel to hirify.global offices for training or meetings may be required.

Salary: $94,900–$130,500 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a U.S. healthcare and insurance company serving Medicare, Medicaid, individual, family, military, and community members through hirify.global and CenterWell services.

What you will do

• Execute and optimize multi-channel onboarding campaigns across email, mail, SMS, app, web, call center, and IVR.
• Develop test-and-learn strategies with hypotheses, measurement plans, and performance goals.
• Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to create accurate and personalized member communications.
• Analyze campaign performance to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
• Support journey mapping, personalization, Next Best Action logic, and content orchestration.
• Maintain brand consistency and compliance while contributing to agile pod planning, reporting, and roadmap updates.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• At least 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
• Experience managing multiple projects with strong attention to detail.
• Hands-on experience with CRM platforms and marketing automation tools.
• Analytical approach with the ability to use data to inform marketing strategy and improve performance.
• Ability to work EST hours and maintain a dedicated home workspace with internet speeds of at least 25 Mbps download and 10 Mbps upload.

Nice to have

• Experience in healthcare, insurance, senior services, or another regulated industry.
• Familiarity with agile marketing and cross-functional collaboration.
• Exposure to Next Best Action engines, customer data platforms, Adobe Experience Platform, Pega, or similar journey orchestration technologies.

Culture & Benefits

• Remote work with occasional travel for training or meetings, potentially 1–2 times per year.
• Medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Paid time off, company and personal holidays, and paid parental and caregiver leave.
• Short- and long-term disability coverage, life insurance, and additional wellness benefits.