Institutional Growth Marketing Lead (Blockchain)

Location: New York, United States

Company

hirify.global is a non-profit organization based in Zug, Switzerland, focused on the adoption, decentralization, and security of the Solana blockchain network.

What you will do

• Segment institutional and capital-markets audiences into named accounts and specific personas.
• Develop and execute integrated campaigns on tokenization and internet capital markets across owned, earned, and partner channels.
• Create sales enablement materials for Institutional Business Development, including narratives, decks, one-pagers, objection handling, and a content library.
• Produce flagship research and reports in partnership with the Data team.
• Drive event and partnership activation with the Events team, using Breakpoint as an anchor event.
• Measure institutional engagement and pipeline influence, establishing success metrics and reporting results.

Requirements

• Substantial experience marketing to institutional financial audiences such as asset managers, banks, allocators, market infrastructure providers, or relevant fintech companies.
• Experience owning full-funnel programs from audience definition and planning through measurable results.
• Ability to write authoritatively for sophisticated financial readers and substantiate claims with sources.
• Experience creating sales enablement materials used by commercial teams.
• Comfort with research and data, including briefing analysis, interrogating outputs, and developing evidence-based narratives.
• Working knowledge of digital assets, tokenization, stablecoins, market structure, and AI tooling for research, segmentation, drafting, and campaign analysis.

Nice to have

• Experience working on the institutional side at a bank, fund, or market infrastructure provider.
• Fintech or blockchain industry experience.
• Experience launching a research franchise or flagship industry report.
• An existing network among institutional digital-asset teams.
• Ability to engage effectively with crypto-native founders and chief investment officers.

Culture & Benefits

• Work closely with Business Development, Data, Events, and Communications teams.
• Join a deliberately lean, fast-moving marketing and communications function.
• Work near the institutional audiences served by the organization in New York.