Senior Marketing Manager, Iberia

Location: Madrid, Spain; office-based in Madrid with a hybrid and flexible working environment. Periodic travel is required.

Company

hirify.global is a global brand company focused on delivering consumer experiences across lifestyle, sport, and outdoor categories.

What you will do

• Develop and execute HOKA’s brand strategy, seasonal marketing plans, and go-to-market priorities across Iberia, with primary focus on Spain.
• Translate Global and EMEA direction into locally relevant integrated campaigns and consumer experiences.
• Lead 360-degree marketing across sports, cultural, and consumer moments, particularly in Madrid and Barcelona.
• Drive trade marketing, community, direct-to-consumer, and retail activation programmes.
• Manage strategic partnerships, agencies, retail accounts, and the local marketing budget using market insight and performance reporting.
• Lead, coach, and develop the local marketing team while aligning with commercial and EMEA marketing functions.

Requirements

• Marketing experience in consumer lifestyle, sport, fashion, or a related sector.
• Proven experience developing country-specific strategies and integrated 360-degree campaigns.
• Experience leading and developing teams, with strong stakeholder management, influencing, negotiation, budget management, and organizational skills.
• Strong knowledge of the Spanish consumer and cultural landscape; running category knowledge is preferred.
• Bachelor’s or Master’s degree in brand marketing or a related field, or equivalent experience.
• Native Spanish and fluent English are required; periodic travel is required.

Nice to have

• Knowledge of the running category and culture.
• Portuguese language skills.

Culture & Benefits

• Inclusive workplace focused on authenticity, diversity, and employee development.
• Competitive compensation programmes and bonuses.
• Generous holidays, bank holidays, and potential half-day Fridays.
• Product discounts, perks, and volunteering opportunities.
• Professional development support, including a Global Mentorship Programme.
• Hybrid and flexible working environment.