Director Content & Editorial Strategy (AI)

Location: Toronto, ON; on-site 3 days per week with the balance remote

Company

hirify.global is a relationship-oriented bank building modern banking experiences and customer-focused financial services.

What you will do

• Own Simplii's content ecosystem across the website, social media, influencer marketing, CRM and AI-powered discovery channels.
• Establish a newsroom operating model connecting brand campaigns, social content, creator partnerships and customer storytelling through one editorial calendar.
• Lead social listening, community management, influencer and creator marketing programs, including governance, measurement and agency relationships.
• Develop Answer Engine Optimization and Generative Engine Optimization strategies for AI assistants, large language models, conversational search and answer engines.
• Define performance indicators and executive reporting across content, social, influencer, community, SEO, AEO and GEO.
• Lead the multidisciplinary team and establish editorial workflows, publishing processes and content production standards.

Requirements

• Experience leading content and editorial strategy across multiple channels and customer touchpoints.
• Ability to build repeatable playbooks, frameworks, governance models and editorial systems.
• Experience with social listening, community management, influencer or creator marketing and reputation escalation.
• Understanding of AEO, GEO and AI-assisted search as emerging content architecture and discovery channels.
• Strong executive communication, analytical thinking, campaign analysis, marketing planning and people management skills.
• Must be legally eligible to work at the specified location and hold a valid work or study permit where applicable.

Culture & Benefits

• Collaborative working culture with in-person teamwork and time away from the office for focused thinking.
• Competitive salary, incentive pay, banking benefits, a benefits program and a defined benefit pension plan.
• Employee share purchase plan, vacation offering, wellbeing support and a social recognition program.
• Paid Purpose Day for personal growth and development.
• Inclusive and accessible candidate and employee experience.

Hiring process

• May include an attribute-based assessment and skills tests such as simulation, coding or French proficiency assessments.
• Artificial intelligence tools may be used during the recruitment process.