Email Marketing Manager – Middle

Location: Georgia, Malta, Poland, or Serbia

Company

hirify.global is expanding its Marketing team with a role focused on email campaigns and lifecycle communications for international markets.

What you will do

• Plan, configure, and launch newsletters, product updates, event and webinar campaigns, nurture sequences, and follow-up communications in HubSpot Marketing Hub.
• Build and manage automated workflows based on lifecycle stage, engagement, product interest, geography, and other relevant criteria.
• Collaborate with Product Marketing, Brand, Content, Design, Growth Marketing, and BizDev teams on campaign execution.
• Align email messaging, content, calls to action, and templates with campaign objectives and brand guidelines.
• Run A/B tests and analyse delivery, engagement, conversion, unsubscribe, and MQL/SAL metrics.
• Improve templates, automation, database quality, deliverability, reporting, and overall channel effectiveness.

Requirements

• Russian: B2+ required
• English: B2+ required
• 2–4+ years of experience in email, CRM, lifecycle, or marketing automation, preferably in B2B, SaaS, or technology.
• Hands-on experience with HubSpot Marketing Hub, including campaigns, lists, segmentation, workflows, and reporting.
• Strong understanding of email funnels, lead nurturing, lifecycle communications, marketing and sales funnels, and CRM data.
• Analytical, project management, deliverability, database hygiene, and GDPR compliance skills, with the ability to manage multiple campaigns.

Nice to have

• Experience with complex B2B products and international markets.
• Experience with lead scoring and HubSpot CRM.
• Knowledge of email personalisation, dynamic content, and lifecycle strategies for different segments.

Culture & Benefits

• Private health insurance and sports benefits.
• Comprehensive mental health program.
• Free online English lessons and local language courses.
• Paid time off and maternity leave support.
• Referral rewards, upskilling, internal workshops, professional conferences, and corporate events.