Brand Proposition Lead

Location: London, United Kingdom; hybrid model with office attendance required for a minimum of 60% of the time over a 12-week period.

Salary: £65,000–£72,000 per year plus bonus.

Company

hirify.global is a European rail and coach travel platform helping customers find and book journeys through its app, website, and B2B partner channels.

What you will do

• Explore and develop consumer propositions across markets, with end-to-end ownership from early insight through launch.
• Use UX research, data science, brand insights, behavioural science, and market analysis to identify opportunities and test hypotheses.
• Represent customer and brand perspectives in new product verticals and market-entry initiatives.
• Partner with Product, UX, Engineering, Country Managers, Creative Studio, Growth, and Brand teams to develop and execute propositions.
• Define success metrics, track product and marketing impact, and report results to senior stakeholders.

Requirements

• Experience in a technology or consumer-oriented industry within a fast-paced business.
• Track record of leading projects end to end and coordinating relevant stakeholders.
• Analytical mindset with experience developing hypotheses, briefing research, and using data and insights to guide decisions.
• Experience communicating with senior stakeholders, including executives, and managing multiple propositions through delivery.
• Strong familiarity with brand and business performance KPIs and experience working within or alongside product marketing teams.

Nice to have

• Exposure to AI tools.
• Experience working across international European markets.

Culture & Benefits

• Hybrid work model with a 28-day work-from-abroad policy.
• Private healthcare and dental insurance, family-friendly benefits, and extra festive time off.
• Two-for-one share purchase plans and an electric vehicle scheme.
• Clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
• Inclusive, international workplace with employees from more than 50 nationalities.