Senior UX/UI or Product Designer (CRO)

Location: London, United Kingdom. Hybrid work with teams in the office an average of four days a week.

Company

hirify.global is a global creative company combining brand experience, customer experience, and commerce as part of WPP.

What you will do

• Lead end-to-end UX/UI design for A/B tests, multivariate tests, landing pages, and optimization initiatives across web and mobile.
• Create user flows, interaction models, wireframes, high-fidelity prototypes, and pixel-perfect interfaces focused on conversion.
• Design tailored user journeys across multiple sub-brands while maintaining scalable tokenized design systems.
• Optimize landing pages, micro-interactions, checkout flows, and signup funnels to reduce friction.
• Translate user feedback, behavioral analytics, and experiment results into iterative design recommendations.
• Collaborate with CRO strategists, analysts, product managers, developers, and clients to deliver technically feasible experiments.

Requirements

• Deep expertise in UX/UI or product design, conversion-centered design, usability, responsive layouts, and user psychology.
• Exceptional portfolio demonstrating end-to-end design processes, data-informed decisions, landing pages, optimized user flows, and A/B test variations.
• Advanced proficiency in Figma, prototyping, component libraries, and tokenized design systems.
• Experience designing for e-commerce, transactional websites, lead-generation pages, or digital products.
• Understanding of HTML, CSS, basic JavaScript limitations, WCAG accessibility, and web performance.
• Strong communication and collaboration skills in agile development and experimentation environments.

Nice to have

• Experience with A/B testing, personalization, CRO, landing page optimization, user insight, performance data, or test learnings.

Culture & Benefits

• Permanent employment with a discretionary bonus scheme.
• Training opportunities, career development support, and a competitive pension.
• Medical insurance, life assurance, family-friendly policies, and social events.
• Opportunities to buy and sell holidays and discounts with hundreds of retailers.
• Human-centric culture built around Heart, Brains, and Courage.
• AI is used in recruitment only for secure, objective interview note-taking, with an option to opt out.