Country Manager-United Kingdom (Fashion E-commerce)

Location: Los Angeles, United States

Company

hirify.global is an international fashion and e-commerce brand focused on growing its customer base and strengthening market presence.

What you will do

• Develop and execute the UK business strategy, country commercial plan, budget, forecasts, and performance reporting.
• Lead customer acquisition and retention across paid media, social media, influencer partnerships, affiliate marketing, and CRM.
• Build brand relevance among UK fashion consumers through localized campaigns, content, community engagement, and partnerships.
• Translate customer insights, fashion trends, and competitor activity into recommendations for assortment, pricing, promotions, and seasonal campaigns.
• Improve the UK shopping experience, conversion rate, average order value, repeat purchases, delivery, returns, and customer satisfaction with global e-commerce, logistics, and customer service teams.
• Build and manage local agencies, partners, and team members while representing the UK market in global decision-making.

Requirements

• Significant experience in e-commerce, fashion, consumer brands, or retail, including responsibility for growth in the UK.
• Proven ability to deliver measurable commercial results and manage budgets or a country P&L.
• Strong understanding of UK consumer behavior, fashion trends, digital channels, and the creator landscape.
• Experience combining brand building with performance marketing and customer retention.
• Strong analytical, cross-functional, entrepreneurial, and commercial decision-making skills.
• Fluent English, written and spoken, is required.

Nice to have

• Experience scaling a direct-to-consumer fashion or lifestyle brand.
• Experience building influencer, affiliate, and community programs in the UK.
• Experience working in a fast-growing international business.

Culture & Benefits

• Cross-functional collaboration with global marketing, merchandising, e-commerce, operations, logistics, and customer service teams.
• Hands-on role combining strategic leadership with local market execution.
• Opportunity to shape UK market growth, customer experience, and brand development.