Staff Data Scientist (CRM & Lifecycle Marketing)

Location: Mountain View, San Diego, or San Francisco, California

Base pay: $194,000–$262,500 annually in Mountain View; additional cash bonus, equity rewards, and benefits may apply.

Company

hirify.global is a financial technology platform behind products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Shape TurboTax CRM and lifecycle marketing strategy through metrics, analytical frameworks, learning plans, and testable hypotheses.
• Design experiments, holdouts, quasi-experiments, synthetic tests, and causal measurement for campaign incrementality, journey lift, channel mix, halo effects, and retention.
• Analyze customer journeys, audience segments, funnels, cohorts, and lifetime value to guide targeting, personalization, and marketing investment.
• Build dashboards, visualizations, self-service tools, and GenAI-powered applications for marketing and leadership.
• Identify and evaluate AI use cases for personalization, journey orchestration, and insight generation using golden datasets, LLM-as-judge review, and synthetic testing.
• Prototype data models, pipelines, and agentic systems, then partner with engineering to productionize reliable data products and governance.

Requirements

• 8+ years of experience in data science and analytics, with strategic impact in CRM, lifecycle marketing, growth, retention, or a related area.
• Deep expertise in causal inference, customer segmentation, journey analytics, experimentation design, and predictive modeling.
• Experience building reusable analytical frameworks and data products adopted by analytics and marketing teams.
• Fluency in SQL and Python or R, plus experience partnering with engineering on pipelines, instrumentation, and production data products.
• Strong communication and stakeholder-influence skills, including communication with Director- and VP-level leaders.
• Bachelor’s or master’s degree in statistics, mathematics, operations research, computer science, engineering, econometrics, or a related field.

Nice to have

• Hands-on experience with CRM platforms such as Braze and owned channels including email, push, SMS, and in-app messaging.
• Experience with journey-level measurement, marketing mix models, and multi-touch attribution.

Culture & Benefits

• Cross-functional partnership with Marketing, Product, Engineering, Finance, Tax leadership, and growth teams.
• Fast-paced, seasonal business environment with opportunities to influence major CRM and customer-value decisions.
• Competitive compensation with performance-based rewards.
• Potential eligibility for cash bonus, equity rewards, and employee benefits.